SquAire Dog Grooming

UPDATE: Website for Squaire Dog Grooming is up - come visit us!

Thanks everybuddy for your inputs on the logo in my previous post!!! We will need your help again later on in this post where you get to vote for the logo that you like the best! Before that, I would like to tell you a little bit about the name we have chosen.

It is called "Squaire Dog Grooming". Since mum only knows how to groom Airedales or terrier breeds that resemble the general appearance of an Airedale (ie, Wire Fox, Welsh, Lakeland, Irish, etc), our service would only cater to those breeds. We will be offering clipping as well as handstripping. The square dog part signifies "terriers" because most terriers have the square-looking, brick heads.

Yes, sometimes we get THIS square,




I was serious when I said mum only knew how to groom Airedales or Airedale lookalikes. Because...... if you were a non-square looking breed, for example, a Golden-doodle, you will not only end up being shaved, but your face will also turn out looking rather square for your breed....


This is poor Simba, D-Guy's family non-square dog



Now some of you (excluding hoomans owned by Airedales) must be wondering why the extra "i" in Square making it "Squaire". Well, the simplest explanation is that it is of sentimental value to mum. You see, Miss Sunshade, who just happens to own mum is an Airedale, spelled as "AIRE-dale" and not "AIR-dale" even tho both are pronounced the same.

A few examples below might help you further understand words used in the AireTionary:

• Fresh Aire
• HAirecut
• Aireplane
• RepAire (good one Maggie! Maggie is our matriarch and she knows all the words in the AireTionary)
• Take CAire

So since I was mum's inspiration to learn to groom Airedales herself (STINKY was mum's guinea pig for learning to handstrip), she wanted the grooming name to honour that in some way. Hence you see my head (with dark ears) in the logo previously, as well as the "i" in "Squaire".

Initially, mum and the D-Guy used MY SuperHEAD in place of the "Q" and came up with these logos below,



The critiques were that those might have been too cartoony, hence giving the impression that we weren't serious about our services.

So then mum thought SERIOUS (no problem!), and came up with the following logo,


Many people liked it, but they also said it sent out the message "expensive". As we all know, it is rather hard to change first impressions, and we certainly don't want people to think our service was extravagant. So we have decided against the use of this logo. (Don't worry, this logo hasn't gone to waste. I, the SuperTALENTED Miss Sunshade have allowed my creativity to flourish! You will see them at the end of this post!)

Now friends, this is where you come in. We have made the cartoony one a little more elegant, and the elegant one a little more friendly. Can you vote for the logo that you think is best suited for out little biz? Anyone can vote!! (you can click on the images to biggify)









Thanks for voting!!

Now remember I told you about the logo that was rejected by mum and the D-Guy? Well I made good use of it!

TA-DAHHHHHH......



Of course, to keep things faire (note the spelling), I made one for STINKY too!